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Hi everyone, I am a student studying product design at Academy of Art University in San Francisco. The project for our team is to design pet grooming tools and I am responsible for electric toothbrush for pets. I don’t have a pet and I would like to listen to some of the opinions of the pet owners here. This survey will be used for research purposes and will not take long since it is only 10 questions. It would be great if you could participate in this survey. Thank you very much!

1. How would you rate the importance of pet oral care?

a. 5 b. 4 c. 3 d. 2 e. 1 (5=highest)


2. How much do you spend on pet oral care monthly?

a. $ 10 or below b. $ 10 – 30 c. $ 30 – 50 d. $ 50 – 70 e. $ 70 or higher


3. How often do you brush your pet’s teeth?

a. once a day b. once a week c. once a moth
d. once a year e. never brushed pet’s teeth


4. Do you have a toothbrush intended for pet’s use?

a. I own an electric toothbrush for pet
b. I own a regular toothbrush for pet c. no

5. Do you think you should have a toothbrush for pets?

a. I need electric toothbrush for pet b. I need just regular toothbrush
c. I don’t need toothbrush

6. If you have electric toothbrush, how advanced should the device be?

a. battery charger, timer, battery gauge and other advanced technology
b. battery charger and battery gauge
c. ordinary AA or AAA battery d. battery charger

7. How much should electric toothbrush cost around?

a. $ 10-30 b. $ 30-50 c. $ 50-70 d. $ 70-100 e. $ 100 or higher


8. In between style and function, what is the most important factor in selecting the product for you?

a. Function > style b. Style > function c. It doesn’t matter as long as it has the right price.

9. In order for pets to love toothbrush, what do you think the products should incorporate?
a. sugary smell b. melody, some kind of music c. others (please provide your opinion in number 10)


10. Other opinions about number 9 and the product in general (how we should change the products that are out in the market and your opinion on how to make a better product).