What other shampoos have you used?
The stuff used on show dogs are generally cosmetic quality and designed for repeated use - without damaging or stripping coat. Most pet shampoo is not of the same quality. Also, another major difference is cost. In reality the pet shampoo can be more expensive because it comes diluted right out of the bottle whereas show quality dog shampoo is highlty concentrated, designed for handlers and big kennels that have to wash a lot of dogs - a lot. You use less of the high quality show quality shampoos because they are so concentrated - sort of like buying concentrated laundry detergent from Costco vs. buying the regular stuff in the supermarket!
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