I massage my dogs, sometimes just a few rubs behing their ears and across their shoulders. sometimes for longer.
They love it, and it is very therapeutic, just like it is for us.
Massage relaxes muscles and helps the system to clear any toxins out.
I also believe that if your dog has any illness such as cancer, massage is of enormous benefit. Dogs pick up our mood and our vibes, so if we are relaxed too, the dogs get the benefit.
Of course this works both ways, so it is great for our health to cuddle and massage our dogs. It actually lowers our bloood pressure and stress levels.
All the best
Janet